In
June
1998 I established Sew What Embroidery -- a small
garment decorating business. By
July
2000 I resigned from teaching, changed the business name to
Atlantic Stitches and began to operate it as a
serious venture. I jumped off the proverbial cliff and
although the parachute opened before I hit the ground, I
came pretty close to wiping out!
As time went on I realized that many customers who came to
me for embroidered polo shirts went elsewhere for other
products emblazoned with the corporate identity. Another
Internet research session landed our little company in the
middle of the now 18 billion dollar industry called
Promotional Products.
Today
Atlantic Stitches is a promotional products consultant.
We don’t just sell mugs, pens and the like; we educate our
buying audience on how to use promotional products to
achieve their goals. Whether they want to entice their
clients to call them, visit their store, place an order, or
refer a friend, with the right product we can accomplish
their objectives. We don’t care what products you buy
provided they meet or exceed your needs/opportunities for
current and future marketing
programs.
You should expect a return on your investment when you
purchase promotional products. Not having any more pens to
give out is not an effective measurement of a successful
program!
There are nearly 25,000 distributors of promotional products
in the United States alone. These distributorships range
from high school students operating out of their cars to a
select few organizations generating hundreds of millions in
sales annually. We are often asked, “What’s different about
Atlantic Stitches?” Simply put, the promotional
products industry is an easy industry to get into…and a
difficult one to do well in. It is easy to sell mugs, pens
and t-shirts but far more difficult to educate customers
about how to effectively market themselves with these and
other products. It also takes years to understand the
intricacies of the marketplace – from the various decorating
methods available to the cycle of specials. And, of course,
building relationships with customers and key personnel in
the industry takes time and staying power – and many
distributorships just don’t have it.
Atlantic Stitches
does business differently than most promotional products
companies. We do not cold call. Period. Research shows that
the best predictor of future performance is past
performance, so we rely on past performances, our marketing
materials and referrals from clients to tell our story and
show our capabilities.
It doesn’t take much to hand you a catalog and ask, “What
would you like to buy?” It takes a knowledgeable consultant
to maximize the capabilities of the promotional products
medium. To put it bluntly…your promotional products
consultant needs to bring added value…if he or she doesn’t,
you may as well go online and purchase the goods yourself.
We strive to give all our customers a rewarding buying
experience. Give us a call and you will see why we are
different from the rest!
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