1 Knapton Estate Road
Smith's HS 01
Bermuda

Driving Directions (Click here)

Ph: 293 6627
Fax: 293 2339
Email:
greatservice
@atlanticstitches.bm

 

1 Knapton Estates Road Smith's, HS 01 Bermuda Ph: 293.6627 Fax: 441.293.2339 Email: info@atlanticstitches.bm Web: www.atlanticstitches.bm

  Our Story, the small details  


Atlantic Stitches is a 100% Bermudian female owned and operated distributor of promotional products. Our offices are located at 1 Knapton Estates Road, Smith’s Bermuda. Our clients range from local financial institutions to small businesses and
other organizations.

Over the years Atlantic Stitches has experienced tremendous growth as a result of

          1.
      High Customer Return Rate
          2.
      Referrals

We love our customers and develop strong relationships with them. It is important to us that you are 100% satisfied with the product and service you receive. If you are not happy we want to know about it before you tell anyone else.
 

How Fate Played a Hand in Our Beginnings…


In 1997 I enrolled at Northwest Missouri State University to earn a Master’s Degree in Administration of Physical Education, Health, Recreation and Dance. I was fortunate, having been awarded a Graduate Assistantship to study and work there. Part of my work responsibilities as the Intramural Coordinator was to order t-shirts and polo shirts for the incoming staff and students. It was a crash course in learning about decorating garments. (Little did I know how invaluable this experience would become in the future!)

One year later I returned to Bermuda and resumed my role as a Physical Education teacher at Warwick Academy. I began playing soccer for a local club – I’ve also been an active athlete -- and thought about embroidering my tracksuit with my team’s name. When I searched on the Internet for a small sewing/embroidery machine, I discovered an entire business world revolved around embroidered apparel! The more I explored the more I dreamed about purchasing one of the mammoth decorating machines I read about and starting my own business.

I shared my research with a friend. Within one week she called me and told me there was an embroidery machine for sale in the papers. I quickly dismissed it, convinced it was a small sewing machine – not the commercial variety I wanted.

Then fate struck. Two weeks later the same ad appeared in the paper. This time I quickly called the number. A very nice lady told me I was the second person who had called about the machine and that if the first caller didn’t want to purchase the machine, I would have the option to buy it.

I showed up 10 minutes early for my appointment to view the machine. The first viewer was leaving the building mumbling that the machine was “too big.” I began to get excited. Could it possibly be?

I was welcomed at the door and led to the machine. I could not believe my eyes: this was the same make and model of the machine I had identified in my Internet research!  

Getting Business Off The Ground


In
June 1998 I established Sew What Embroidery -- a small garment decorating business. By July 2000 I resigned from teaching, changed the business name to Atlantic Stitches and began to operate it as a serious venture. I jumped off the proverbial cliff and although the parachute opened before I hit the ground, I came pretty close to wiping out!  

As time went on I realized that many customers who came to me for embroidered polo shirts went elsewhere for other products emblazoned with the corporate identity. Another Internet research session landed our little company in the middle of the now 18 billion dollar industry called Promotional Products.  

Today Atlantic Stitches is a promotional products consultant. We don’t just sell mugs, pens and the like; we educate our buying audience on how to use promotional products to achieve their goals. Whether they want to entice their clients to call them, visit their store, place an order, or refer a friend, with the right product we can accomplish their objectives. We don’t care what products you buy provided they meet or exceed your needs/opportunities for current and future marketing programs. You should expect a return on your investment when you purchase promotional products. Not having any more pens to give out is not an effective  measurement of a successful program!

There are nearly 25,000 distributors of promotional products in the United States alone. These distributorships range from high school students operating out of their cars to a select few organizations generating hundreds of millions in sales annually. We are often asked, “What’s different about Atlantic Stitches?” Simply put, the promotional products industry is an easy industry to get into…and a difficult one to do well in. It is easy to sell mugs, pens and t-shirts but far more difficult to educate customers about how to effectively market themselves with these and other products. It also takes years to understand the intricacies of the marketplace – from the various decorating methods available to the cycle of specials. And, of course, building relationships with customers and key personnel in the industry takes time and staying power – and many distributorships just don’t have it.

Atlantic Stitches does business differently than most promotional products companies. We do not cold call. Period. Research shows that the best predictor of future performance is past performance, so we rely on past performances, our marketing materials and referrals from clients to tell our story and show our capabilities.  

It doesn’t take much to hand you a catalog and ask, “What would you like to buy?” It takes a knowledgeable consultant to maximize the capabilities of the promotional products medium. To put it bluntly…your promotional products consultant needs to bring added value…if he or she doesn’t, you may as well go online and purchase the goods yourself.

We strive to give all our customers a rewarding buying experience. Give us a call and you will see why we are different from the rest!

 

 

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