WHAT MAS AND CAS MEAN FOR YOU

When you don’t feel good, you refer to a doctor – MD.  When you have a toothache, you turn to a dentist – DDS.  If you need legal questions answered, you hire the services of a lawyer – LL.B. .  Why should you be concerned with all these letters and what do they mean for you?  In short, these abbreviations stand for one word – expertise.  These letters represent the fact that these professionals are trained experts in their respected fields of work.  In fact, we seek these letters as a “seal of approval” when hiring professionals services.

Do you take the same care and attention when it comes to creating your organization’s marketing campaign?  You should.  After all, a 2005 survey by the Association of National Advertisers (ANA) indicated that the primary concern of today’s marketers is accountability.  In other words, today’s CEOs are demanding measurable results from senior level marketers.

To meet these accountability demands and achieve measurable results, you have to develop campaigns that have impact and recall.  That’s where a professional can help.

Start with three simple letters MAS or CAS.  That’s the promotional products industry designation for EXPERT. A MAS (master Advertising specialist) or CAS (Certified Advertising Specialist) designation after a distributor’s name means they’ve earned one of the industry’s only official certifications.

Certification criteria is based on certain measures of professional competency including: industry experience, earned certification points through continuing professional education curriculum, and a comprehensive examination process.  Maintaining a MAS or CAS required re-certification every three years and adherence to the professional code of ethics of the Promotional Products Association International.

PROMOTIONAL FACT:

Approximately three percent of promotional products professionals today have achieved the industry’s certification standards, making them true leaders and innovators in the business.  Certified promotional products professionals bring added value to your marketing program – and that means accountability.  Here’s what else you can count on:

UP-TO-DATE ON THE LATEST TRENDS – Through continuing education and networking, these individuals are always up-to-date on the latest products, industry innovations and trends and can help you stay ahead of your competition.

PROVEN TRACK RECORD – These professionals have already proven they know the industry and how to help the customer.

GREATER KNOWLEDGE – Because certification comes only after extensive education, MAS/CAS designees have a greater knowledge base from which to work.

HIGHEST LEVEL OF SERVICE – Because these individuals are trained to be service experts, you can count on them to handle your account with unparalleled professionalism.

WELL CONNECTED AND RESPECTED – Individuals carrying one of these designations are well connected in the industry and are respected by the manufacturers and suppliers of promotional products.

OFFERS MORE THAN A PRODUCT – with their expertise, MAS/CAS designees are able to help you develop entire marketing campaigns designed to make sure your efforts result in success.